PhiClaw Pitch Deck
phiclaw.ai

The first HIPAA OpenClaw
for med spasdoctorschiropractorsclinicspractices

A TRUE AI employee that does it ALL — zero sick days
PhiClaw med-spa operations chat
HIPAA Compliant
BAA Signed
Florida International University LinkedIn GitHub Instagram
Founder:

A self-taught technical founder with grit who can SELL.

John Gonzalez
Bilingual founder
Miami, Florida
Founded Glowhaus.us with $1,000 at 22 — grew $0 to $15M/year in 2 years, then exited. No VCs & 0 paid ads, scaled with door-to-door sales & lean back office team in Colombia
Recruited 300+ sales reps from IG alone, where he built 24k followers & talked about sales objection tips. Speaker at Latin Solar (Vegas) & Volt Convention (Miami), the largest Spanish solar conventions in the US.
Knocked 20,000+ doors to set appointments & delivered over 1,000 sales presentations at 30% close rate.
Self-taught how to code in 1 year, published voti.ai & ratatui.ai to App Store, developed a CRM & EHR for drs, then built PhiClaw with 0 employees and landed first doctor 3 days after launch.
Born in NY, raised in Colombia — came back to US at 15 to study business at FIU in Miami, dropped out senior year with 3.44 GPA to start first company at 22.
phiclaw.ai · confidential02
It runs your whole practice with the full context of your company
✓
Treat it like a COO:
↳Tracks employees KPI goals
↳Pings staff with feedback for improvement
↳Weekly KPI report to owner
↳HR: Flags underperforming staff to managers
↳Has context of all the org
✓
Make & receive phone calls & SMS
✓
Connects to FB, IG & TikTok, & can post
✓
Built-in EHR that can e-prescribe (controlled substances too)
✓
Built-in HIPAA CRM
✓
Builds websites, landing pages, documents & campaigns end-to-end
✓
Send & receive HIPAA eFax
✓
Confirm visits & call every no-show
✓
Remembers every client, patient workflow, staff issue & past decision
✓
Learns each business's SOPs and enforces them
✓
Read images, videos, audios & documents
✓
Read & write email
✓
Has its own PC it uses like a human — browser, mouse & complex tasks for drs
✓
Take & make payments & invoices
phiclaw — one AI employee running the whole practice

TLDR: Not a SaaS. A hire.

Examples from live production usage · Apr–Jun 202603
Traction & proof of PMF

10 paying practices + more in free trial pilot.

76K
tasks executed for drs in 4 months
54,316
messages clients exchanged with it in 4 months
70 hrs/week
human-equivalent hours we save each dr ≈ ~$7K/mo in labor
≈280 hrs × $25/hr ≈ ~$7K/mo
$0
in ads — all clients referred by other drs
$3K MRR
90% margins
It costs us just ~$30/mo in AI & infra to serve a $300/mo client.
Built by one founder with 0 employees + fleet of AI agents in 4 months.
Fun fact
It started with one NJ Dr — fell in love with it, referred us another dr, then another dr, then that one referred another… our clients became our evangelists.
Sticky
0% churn since launch: Our clients become SO dependent on it that canceling would be like losing their best employee — as it has the context of ALL their company
Pricing power
Started at $300/mo, raised to $1K/mo, first dr bought without blinking as it’ll save him $7K/mo in staff, so it’s basically free, he would feel stupid saying no. And he can’t price-shop, there are no alternatives on Google, and we’re the #1 result ChatGPT recommends.
TRUSTED BY A DOZEN+ PRACTICES
phiclaw.ai · confidential04
Why would a Dr buy it? It slashes 3 biggest costs: SaaS, Headcount & STRESS
HIPAA CRM$300/mo→
EHR + e-Prescribe (EPCS)$575/mo→
Website (hosting + upkeep)$300/mo→
Marketing company for ads & SEO$3,000/mo→
Social media & email marketing copywriter$1,000/mo→
Front desk receptionist & Office Manager$3,500/mo + $4,500/mo→
Philippines VA$1,300/mo→
Answering service (after-hours)$400/mo→
SaaS: E-signature, eFax, Medical AI scribe, Zapier$110/mo→
IT guy & Developer to stitch all software together$3,000/mo→
Missed calls / lost leads$5,000/mo→
Stresspriceless→
Headache from staff calling in sickpriceless→
Time managing all staff & softwares~50 hrs/week→
What a typical 5-person practice pays BEFORE getting PhiClaw≈ $22,985/mo
✓Included
✓Included
✓Included
✓Included
✓Included
✓Included
✓Included
✓Included
✓Included
✓Included
✗Not included
✗Not included
✗Not included
✓Down to 10 hrs/week
AFTER getting PhiClaw$1,000/mo
You can't put a number on stress, but every owner pays it. PhiClaw has removed it for our clients
Another reason to buy: no one else offers OpenClaw with a signed HIPAA BAA, it’s why we are the #1 result on Google, Bing & DuckDuckGo, and the #1 pick ChatGPT recommends. (proof)
phiclaw.ai · confidential05
Stats to date:
🔥
26 days
daily-use streak for Dr. Taborga (includes Saturdays & Sundays) — he can’t run the practice without it now
💬
370
Most messages sent from one client in a single day — clients become hooked power users in less than a month because it actually DOES things, not just answers, like ChatGPT.
83%messages answered under 60 sec, 89% under 5 min
350+PDFs built for clients
167emails sent for clients
183SEO blogs posted
270+ig, fb & tik tok posts scheduled
12,156after-hours replies sent
19ktasks done for clients per month
$1K/mosaved for Dr. Rios — just in the SaaS it replaced
😍  What clients have replied our AI
“wow, that was super fast!!”— Lanette
“you are indeed the One”— Dr. Alex Rios
PhiClaw med spa client chat
phiclaw.ai · confidential06
2 real case studies:
Captivate MD
Dr. Taborga was going to hire an office employee and a marketing company for his new NY med spa. After bringing on PhiClaw, he won’t hire either. PhiClaw now runs his med spa. He was also looking to buy an EHR & CRM — PhiClaw has those built in, saving him on SaaS costs too. Fact: it also created & posted all his last 50 Instagram posts. That’s ~$4k/mo for office staff, $3k/mo for the marketing company, and $600/mo in software costs — GONE. PhiClaw more than paid for itself — saving him over $7,000/mo.
He also holds our longest daily-use streak — 26 days straight.
True Bliss Medical
Dr. Rios runs his med spa with 3 employees who kept dropping the ball — forgetting tasks, slow to text leads. PhiClaw now supervises the team and keeps them accountable: follow-ups and client calls, routing leads, SEO blogs, social posts, reordering supplies and meds like peptides & GLP-1s, Botox templates, turning laser-hair-removal readings into SOAP notes, even payroll reminders. The “manager” hat is off — Alex gets to be a doctor again, not a supervisor.
Fun fact Between these two clinics & their teams, they average ~6,200 messages a month back-and-forth with PhiClaw.
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Reachable on every channel.

Connects to 300+ HIPAA-compliant integrations, including all 30+ major EHRs & CRMs through our API integration with Keragon

PhiClaw handling front-desk requests by text
Epic
Oracle Health
Athenahealth
eClinicalWorks
NextGen
ModMed
DrChrono
Healthie
Elation
Veradigm
CharmHealth
Practice Fusion
Tebra
+ the tools you already use
Calendly
Google Calendar
Zoom
Slack
Gmail
Twilio
Salesforce
HubSpot
Stripe
QuickBooks
Typeform
DocuSign
Fun fact
We built our own HIPAA CRM & EHR with e-prescribe built in PhiClaw — so drs can cancel their 2 most expensive SaaS (~$600/mo) and save even more. We offer free CRM & EHR migration, which reduces friction & makes us very sticky and hard to switch from.
300+ HIPAA-compliant integrations · reachable on WhatsApp, iMessage, Slack, Telegram, app & web · AWS or on-prem08
The market & our competitors
Competitors Pricing Valuation Last raised Why we're better
Abridge.com enterprise $5.3B $316M · Series E Only serves big hospitals & enterprises — not single-doctor practices.
Hippocraticai.com ~$9/hr (≈$6.5k) $3.5B $126M · Series C Their main product is Nurse Co-Pilot — for nurses only.
Viktor.com $50–$30k+ $450M $75M · Series A Horizontal Slack/Teams co-worker for all sectors — not HIPAA and not medical-specialized.
Lassie.ai no public price ~$250M $35M · Series A Only for dental practices — we do every practice, not just dentists.
Lindy.ai $50–$200 private $35M · Series B Close competitor, but targets all niches — not medical-specialized. Offers HIPAA, but HIPAA pricing isn't shown; you must book a call.
poke.com dynamic $300M $25M total A consumer texting assistant for individuals — not built for medical practices and not HIPAA.
PhiClaw.ai $300–1,000 pre-seed raising now The only one that runs the WHOLE practice — and will target Spanish-speaking LATAM practices on top of the US market.
TLDR: We searched the entire market — Viktor.com is the closest to us, but they go after every business, not medical-focused, are not HIPAA, and have a confusing credits-based pricing system. Valued at $450M, they last raised $75M and reached $15M ARR in 3 months from launch.
phiclaw.ai · confidential09
Pricing to practices:
STARTER
$300/mo
Pilot / intro — a single clinic getting started.
✓ Front desk + patient messaging
✓ Website hosting + editing
✓ Social media connections
✓ HIPAA + signed BAA
✓ Self-serve setup
✓ Unlimited messages, not credit-based like competitors
GROWTH
$1,000/mo
The full AI employee, all-in — our standard price.
✓ Everything in Starter
✓ Includes our built-in HIPAA CRM & EHR with e-prescribe (includes controlled substances) connected to PhiClaw
✓ Free CRM & EHR migration if they commit to 12 months
✓ Free website & hosting with unlimited edits
✓ Reads & writes doctors' emails
✓ Makes & receives phone calls
✓ API Access
✓ Dedicated account manager (AM)
✓ White-glove onboarding with FDE
IN BETA
ENTERPRISE · PERFORMANCE
30%
of what we save you / month
We take 30% of the money we save drs per month on SaaS & Headcount reduction, they keep the other 70%.
✓ Everything in Growth
✓ SLA & SSO
✓ On-prem local AI models
✓ Custom integrations to any system
✓ Full vendor & software stack audit
★Only for practices with 5+ employees that are willing to let us fire their SaaS & staff our AI can replace.
📈
Our survey showed a positive response to this pricing model for practices with more than 5 employees, as we can reduce their headcount by at least half, which is ~$12,000/mo in savings for them, out of which we get $3,600/mo.
phiclaw.ai · confidential10
Our asymmetric strategy, moat, edge & unfair advantages:
1
We plan to go after LATAM market on top of US market. Why?
We have something our competitors don’t: ability to market & SELL in Spanish with our bilingual founder.
There are 2.1M doctors, dentists, chiros, in the 20 Spanish-speaking countries in LATAM + Spain, double the U.S. No one in AI is going after that $2.5B TAM.
55K U.S. practices are Latino-owned or Spanish-speaking-owner-led, All of my drs are like that, they prefer to do business in their native language. As their patients are Latinos, patient-dr communication happens in Spanish, so they NEED their softwares in spanish & the customer support, including an AI thats trained in spanish medical terms.
No competitors in LATAM, its an underserved blue ocean market to both sell & to hire top talent — its why we plan to only hire elite bilingual LATAM talent until Series A. Also to stay lean in the beginning.
2
Our Moat — System of record & company context: patient records, past decisions & SOPs, CRM & EHR, and e-prescribe history all live inside PhiClaw’s memory. Ripping them out means re-migrating their whole practice — our 0% churn to date proves it.
3
If we expand later, market to adjacent markets: Pilates studios, Massage spas, Waxing, hair & nail salons, day cares, schools, even law firms. Our product works for any business, and if we add those, TAM quadruples to ~$10B without even counting the U.S.
phiclaw.ai · confidential11
The ask:

We're raising $500K pre-seed to explode our GTM and become a leader in AI for doctors in the US & LATAM.

WHO ROLE SALARY
Leonardo Bilingual SWE, Head of Sales & FDE, Colombia $1,500/mo
Alejandro Bilingual SWE & CTO, Colombia $3,500/mo
Karen Trilingual CMO, Colombia $1,750/mo
Valentina Executive Assistant, Colombia $500/mo
David SDR & Onboarding, Colombia $1,000/mo
Total Full 5-person team $8,250/mo
$500K PRE-SEED
Founder runway
$140K · 28%
LATAM team
$104K/year · 21%
Marketing
$70K · 14%
Operations
$29K/year · 6%
Software & Infra
$50K · 10%
Legal reserve & SOC 2
$35K · 7%
CRO Salary
$72K/year · 14%
I’ve previously hired all 5 people below
TLDR: No office expense until Series A to stay lean. Operating in person with Karen (CMO), Valentina (EA), David (SDR) & Alejandro (CTO) out of my apartment in Cali, Colombia.
phiclaw.ai · confidential12