PhiClaw Pitch Deck
phiclaw.ai

The first HIPAA OpenClaw
for med spasdoctorschiropractorsclinicspractices

A TRUE AI employee that does it ALL β€” zero sick days πŸ˜‰
PhiClaw med-spa operations chat
HIPAA Compliant
SOC 2 Aligned
Florida International University LinkedIn GitHub
Founder:

A self-taught technical founder with grit who can SELL.

John Gonzalez
Bilingual founder
Miami, Florida
Founded solar company Glowhaus.us with $1,000 at 22 β€” grew it from $0 to $15M/year in sales in 2 years with 30+ sales reps, then exited. Zero VCs & zero paid ads, scaled only with door-to-door sales in Miami & a lean back office team in Colombia
Recruited, hired & trained 300+ sales reps over 4 years β€” knocked 20,000+ doors to set appointments & delivered over 1,000 sales presentations at 30% close rate.
Self-taught how to code in 1 year, published voti.ai & ratatui.ai to App Store, developed several web apps for drs, then built PhiClaw in 2 weeks with 0 employees and landed first doctor 3 days after.
Born in NY, raised in Colombia β€” came back to US at 15 to study business at FIU in Miami, dropped out senior year with 3.44 GPA to start first company at 22.
It can do these + much more
Acts like a COO:
Tracks employees KPI goals
Pings staff with feedback for improvement
Weekly KPI report to owner
HR: Flags underperforming staff to managers
Has context of all the org
Make & receive phone calls & SMS
Confirm visits & call every no-show
Connects to FB, IG & TikTok, & can post
Remembers every client, patient workflow, staff issue & past decision
Built-in EHR that can e-prescribe (controlled substances too)
Learns each business's SOPs and enforces them
Built-in HIPAA CRM
Read images, videos, audios & documents
Builds websites, landing pages, documents & campaigns end-to-end
Read & write email
Has its own PC it uses like a human — browser, mouse & complex tasks for drs
Take & make payments & invoices
phiclaw β€” one AI employee running the whole practice

TLDR: Not a SaaS. A hire.

Traction & proof of PMF

10 paying clinics + more in free trial pilot.

76K
tasks executed for drs in 4 months
54,316
messages phiclaw exchanged in 4 months
70 hrs/week
human-equivalent hours we save each dr
~$7K/mo
in labor costs we save each dr, on average per month
β‰ˆ280 hrs × $25/hr~$7K/mo
$3K MRR
90% profit margins
Fun fact
It costs us ~$30/mo in AI & infra to serve a $1,000/mo client.
Built by one ADHD founder with 0 employees + fleet of AI agents in 4 months.
Fun fact
It started with one NJ Dr β€” fell in love with it, referred us another dr, then another dr, then that one referred another… our clients became our evangelists. all current clients came from word of mouth β€” $0 ad spend to date.
Very sticky
0% churn since launch: Our clients become SO dependent on it that canceling would be like losing their best employee β€” as it has the context of ALL their company
TRUSTED BY A DOZEN+ PRACTICES
Why would a Dr buy PhiClaw & how much time and money it saves him?
WHAT A PRACTICE STITCHES TOGETHER TODAY
HIPAA CRM$200/mo
EHR$500/mo
e-Prescribe (EPCS)$75/mo
Back-office employee$3,500/mo
Website (hosting + upkeep)$300/mo
SOAP-note scribe$300/mo
Marketing company$2,000/mo
SEO blog writer$800/mo
Total they pay≈ $7,675/mo
WITH PHICLAW — ONE AI EMPLOYEE
$1,000/mo
One flat price does everything on the left — no per-seat fees, no credits, no extra hires.
THE DOCTOR SAVES
~$6,675/mo
≈ $80,000 / year · ~7× ROI · + hours of admin off his plate
Current product usage stats to date:
🔥
26 days
daily-use streak. Dr. Taborga has messaged PhiClaw every single day — including Saturdays and Sundays, He can’t run the practice without it now.
💬
370
Record messages sent to our AI from one client in a single day — clients become hooked power users in less than a month because it actually DOES things, not just answers, like ChatGPT.
83%of client messages answered in under 60 sec (89% under 5 min) — day or night
58AI phone calls placed
350+PDFs built for clients
167emails sent for clients
183SEO blogs posted
270+ig, fb & tik tok posts scheduled
12,156after-hours replies sent
310reminders sent
130+ minvoice notes processed
30+EHRs, CRMs & web apps connected
1,187thank-yous from clients
😍  What clients have replied our AI
“wow, that was super fast!!”— Lanette
“you are indeed the One”— Dr. Alex Rios
TLDR: Customers love the product, use it daily, and become dependent on it within a month.
2 real case studies:
Captivate MD
Dr. Taborga was about to hire a front-desk employee and a marketing company to open his new New York med spa. After bringing on PhiClaw, he won’t hire either. PhiClaw now runs his whole med spa: CRM, EHR, email and office phone line, website edits, SEO, and social posts. That’s ~$4,000/mo for back-office staff and ~$3,000/mo for marketing, gone.
He also holds our longest daily-use streak — 26 days straight.
True Bliss Medical
Dr. Rios runs his med spa with 3 employees who kept dropping the ball — forgetting tasks, slow to text leads. PhiClaw now supervises the team and keeps them accountable: follow-ups and client calls, routing leads, SEO blogs, social posts, reordering supplies and meds like peptides & GLP-1s, Botox templates, turning laser-hair-removal readings into SOAP notes, even payroll reminders. The “manager” hat is off — Alex gets to be a doctor again, not a supervisor.
Fun fact Between these two clinics & their teams, they average ~6,200 messages a month back-and-forth with PhiClaw.
TLDR: PhiClaw doesn’t just save practices an average of $3,000/mo — it lifts the “manager” burden off doctor-owners. Removing that stress is priceless.
Reachable on every channel.

Connects to 300+ native, HIPAA-compliant integrations.

PhiClaw creating an Instagram promo
REACH IT ANYWHERE
WhatsApp
WhatsApp
iMessage
iMessage
Slack
Slack
Telegram
Telegram
App + web
App + web
Connects to over 30 major EHRs β€” every one your clinic might run
Epic
Oracle Health
Athenahealth
eClinicalWorks
NextGen
ModMed
DrChrono
Healthie
Elation
Veradigm
CharmHealth
Practice Fusion
Tebra
+ the tools you already use
Calendly
Google Calendar
Zoom
Slack
Gmail
Twilio
Salesforce
HubSpot
Stripe
QuickBooks
Typeform
DocuSign
Fun fact
We built our own HIPAA CRM & EHR with e-prescribe built into PhiClaw — so clients can cancel their two most expensive SaaS (~$600/mo) and save even more. We have a secret-sauce method of migration that moves their data over in a single day, and we include it free — which reduces friction & makes us very sticky.
The market & our competitors
Competitors Pricing Valuation Last raised Why we're better
Abridge.com enterprise $5.3B $316M Β· Series E Only serves big hospitals & enterprises β€” not single-doctor practices.
Hippocraticai.com ~$9/hr (β‰ˆ$6.5k) $3.5B $126M Β· Series C Their main product is Nurse Co-Pilot β€” for nurses only.
Viktor.com $50–$30k+ private $75M Β· Series A Horizontal Slack/Teams co-worker for all sectors β€” not HIPAA and not medical-specialized.
Lassie.ai no public price ~$250M $35M Β· Series A Only for dental practices β€” we do every practice, not just dentists.
Lindy.ai $50–$200 private $35M Β· Series B Close competitor, but targets all niches β€” not medical-specialized. Offers HIPAA, but HIPAA pricing isn't shown; you must book a call.
poke.com dynamic $300M $25M total A consumer texting assistant for individuals β€” not built for medical practices and not HIPAA.
PhiClaw.ai $300–1,000 seed raising now The only one that runs the WHOLE practice β€” and will target Spanish-speaking LATAM practices on top of the US market.
TLDR: We searched the entire market β€” Lindy.ai is the closest to us, they last raised $35M.
Pricing to practices:
STARTER
$300/mo
Pilot / intro β€” a single clinic getting started.
βœ“ Front desk + patient messaging
βœ“ Website hosting + editing
βœ“ Social media connections
βœ“ HIPAA + signed BAA
βœ“ Self-serve setup
βœ“ Unlimited messages, not credit-based like competitors
GROWTH Β· MOST POPULAR
$1,000/mo
The full AI employee, all-in β€” our standard price.
βœ“ Everything in Starter
βœ“ Includes our built-in HIPAA CRM & EHR with e-prescribe (includes controlled substances) connected to PhiClaw
βœ“ Free CRM & EHR migration if they commit to 12 months
βœ“ Connects to their website & social media
βœ“ Reads & writes doctors' emails
βœ“ Makes & receives phone calls
βœ“ API Access
βœ“ Dedicated account manager (AM)
βœ“ White-glove onboarding with FDE
IN BETA
ENTERPRISE Β· PERFORMANCE
30%
of what we save you / month
We take 30% of the money we save drs per month on SaaS & Headcount reduction, they keep the other 70%.
βœ“ Everything in Growth
βœ“ SLA
βœ“ SSO
βœ“ On-prem local AI models
β˜…Only for practices with 5+ employees that are willing to let us fire their SaaS & staff our AI can replace.
πŸ“ˆ
Our internal survey showed a very strong positive response to this new pricing model for practices with more than 5 employees β€” we can reduce their back-office headcount by at least half, which equates to ~$12,000/mo in savings for every 3 employees we reduce.
Our asymmetric strategy, edge & unfair advantages:
1
We plan to go after LATAM market on top of US market. Why?
There are 2.1M doctors, dentists, chiros, in the 20 Spanish-speaking countries in LATAM + Spain, double the U.S. No one in AI is going after that $2.5B TAM.
Barely any AI competitors in LATAM, its an underserved blue ocean market in B2B AI. As Peter Thiel says “competition is for losers”.
With our bilingual founder, we have something our competitors don’t: ability to market & sell in Spanish.
55K U.S. practices are Latino-owned or Spanish-speaking-owner-led, All of my drs are like that, they prefer to do business in their native language. Most of their patients are Latinos, and patient-dr communication happens in Spanish, so they NEED their softwares in spanish & the customer support.
2
We plan to only hire elite bilingual LATAM talent until Series A. We want to be lean at the beginning.
3
If we expand later, market to adjacent markets: Pilates studios, Massage spas, Waxing, hair & nail salons, day cares, schools, even law firms. Our product works for any business, and if we add those, TAM quadruples to ~$10B without even counting the U.S.
The ask:

We're raising $500K seed to explode our GTM and become a leader in AI for doctors across the US & LATAM.

WHO ROLE SALARY
Leonardo Bilingual SWE, Head of Sales & FDE, Colombia $1,500/mo
Alejandro Bilingual SWE & CTO, Colombia $3,500/mo
Karen Trilingual CMO, Colombia $1,750/mo
Valentina Executive Assistant, Colombia $500/mo
David SDR & Onboarding, Colombia $1,000/mo
Total Full 5-person team $8,250/mo
$500K SEED
Founder runway
$100K · 20%
CRO Salary + KPI bonuses
$92K/year · 18%
Marketing
$70K · 14%
Operations
$29K/year · 6%
LATAM team
$104K/year · 21%
Software & Infra
$50K · 10%
Reserve & legal
$35K · 7%
SEO, GEO & Press
$20K · 4%
I’ve previously hired all 5 people below
TLDR: No office expense until Series A to stay lean. Operating in person with Karen (CMO), Valentina (EA), David (SDR) & Alejandro (CTO) out of my apartment in Cali, Colombia.