PhiClaw Pitch Deck
phiclaw.ai

The first HIPAA OpenClaw
for med spasdoctorschiropractorsclinicspractices

A TRUE AI employee that does it ALL β€” zero sick days πŸ˜‰
PhiClaw med-spa operations chat
HIPAA Compliant
SOC 2 Aligned
Florida International University LinkedIn GitHub Instagram
Founder:

A self-taught technical founder with grit who can SELL.

John Gonzalez
Bilingual founder
Miami, Florida
Founded solar company Glowhaus.us with $1,000 at 22 β€” grew it from $0 to $15M/year in sales in 2 years with 30+ sales reps, then exited. Zero VCs & zero paid ads, scaled only with door-to-door sales in Miami & a lean back office team in Colombia
Recruited, hired & trained 300+ sales reps over 4 years from his IG alone, where he built 24k followers & talked about solar sales objections tips.
Knocked 20,000+ doors to set appointments & delivered over 1,000 sales presentations at 30% close rate.
Self-taught how to code in 1 year, published voti.ai & ratatui.ai to App Store, developed several web apps for drs, then built PhiClaw in 2 weeks with 0 employees and landed first doctor 3 days after.
Born in NY, raised in Colombia β€” came back to US at 15 to study business at FIU in Miami, dropped out senior year with 3.44 GPA to start first company at 22.
It can do these + much more
Treat it like a COO:
Tracks employees KPI goals
Pings staff with feedback for improvement
Weekly KPI report to owner
HR: Flags underperforming staff to managers
Has context of all the org
Make & receive phone calls & SMS
Connects to FB, IG & TikTok, & can post
Built-in EHR that can e-prescribe (controlled substances too)
Built-in HIPAA CRM
Builds websites, landing pages, documents & campaigns end-to-end
Send & receive HIPAA Fax
Confirm visits & call every no-show
Remembers every client, patient workflow, staff issue & past decision
Learns each business's SOPs and enforces them
Read images, videos, audios & documents
Read & write email
Has its own PC it uses like a human — browser, mouse & complex tasks for drs
Take & make payments & invoices
phiclaw β€” one AI employee running the whole practice

TLDR: Not a SaaS. A hire.

Traction & proof of PMF

10 paying practices + more in free trial pilot.

76K
tasks executed for drs in 4 months
54,316
messages phiclaw exchanged in 4 months
70 hrs/week
human-equivalent hours we save each dr
~$7K/mo
in labor costs we save each dr, on average per month
β‰ˆ280 hrs × $25/hr~$7K/mo
$3K MRR
90% profit margins
Fun fact
It costs us ~$30/mo in AI & infra to serve a $1,000/mo client.
Built by one ADHD founder with 0 employees + fleet of AI agents in 4 months.
Fun fact
It started with one NJ Dr β€” fell in love with it, referred us another dr, then another dr, then that one referred another… our clients became our evangelists. all current clients came from word of mouth β€” $0 ad spend to date.
Very sticky
0% churn since launch: Our clients become SO dependent on it that canceling would be like losing their best employee β€” as it has the context of ALL their company
TRUSTED BY A DOZEN+ PRACTICES
Why would a Dr buy it? It slashes 3 biggest costs: SaaS, Headcount & STRESS
HIPAA CRM$300/mo
EHR + e-Prescribe (EPCS)$575/mo
Website (hosting + upkeep)$300/mo
Marketing company for ads & SEO$3,000/mo
Social media & email marketing copywriter$1,000/mo
Front desk receptionist & Office Manager$3,500/mo + $4,500/mo
Back-office employee$3,500/mo
Philippines VA$1,300/mo
Answering service (after-hours)$400/mo
SaaS: E-signature, eFax, Medical AI scribe, Zapier$110/mo
IT guy & Developer to stitch all software together$3,000/mo
Missed calls / lost leads$5,000/mo
Stresspriceless
Headache from staff calling in sickpriceless
Staff leaving & leaking your SOPs to competitorpriceless
Employee lawsuits, wage disputes, wrongful termination claimspriceless
Time managing all staff & softwares~50 hrs/week
What a typical 5-person practice pays BEFORE getting PhiClaw≈ $26,485/mo
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Not included
Not included
Not included
Not included
Not included
Down to 10 hrs/week
AFTER getting PhiClaw$1,000/mo
You can't put a number on stress, but every owner pays it. PhiClaw has removed it for our clients
Current product usage stats to date:
🔥
26 days
daily-use streak for Dr. Taborga (includes Saturdays & Sundays)
💬
370
Most messages sent from one client in a single day — clients become hooked power users in less than a month because it actually DOES things, not just answers, like ChatGPT.
83%messages answered under 60 sec, 89% under 5 min
350+PDFs built for clients
167emails sent for clients
183SEO blogs posted
270+ig, fb & tik tok posts scheduled
12,156after-hours replies sent
19ktasks done for clients per month
1,187thank-yous from clients
😍  What clients have replied our AI
“wow, that was super fast!!”— Lanette
“you are indeed the One”— Dr. Alex Rios
PhiClaw med spa client chat
2 real case studies:
Captivate MD
Dr. Taborga was going to hire an office employee and a marketing company for his new NY med spa. After bringing on PhiClaw, he won’t hire either. PhiClaw now runs his med spa. He was also looking to buy an EHR & CRM — PhiClaw has those built in, saving him on SaaS costs too. Fact: it also created & posted all his last 50 Instagram posts. That’s ~$4k/mo for office staff, $3k/mo for the marketing company, and $600/mo in software costs — GONE. PhiClaw more than paid for itself — saving him over $7,000/mo.
He also holds our longest daily-use streak — 26 days straight.
True Bliss Medical
Dr. Rios runs his med spa with 3 employees who kept dropping the ball — forgetting tasks, slow to text leads. PhiClaw now supervises the team and keeps them accountable: follow-ups and client calls, routing leads, SEO blogs, social posts, reordering supplies and meds like peptides & GLP-1s, Botox templates, turning laser-hair-removal readings into SOAP notes, even payroll reminders. The “manager” hat is off — Alex gets to be a doctor again, not a supervisor.
Fun fact Between these two clinics & their teams, they average ~6,200 messages a month back-and-forth with PhiClaw.
Reachable on every channel.

Connects to 300+ native, HIPAA-compliant integrations, including all 30+ major EHRs & CRMs

PhiClaw handling front-desk requests by text
REACH IT
ANYWHERE
WhatsApp
WhatsApp
iMessage
iMessage
Slack
Slack
Telegram
Telegram
App + web
App + web
Epic
Oracle Health
Athenahealth
eClinicalWorks
NextGen
ModMed
DrChrono
Healthie
Elation
Veradigm
CharmHealth
Practice Fusion
Tebra
+ the tools you already use
Calendly
Google Calendar
Zoom
Slack
Gmail
Twilio
Salesforce
HubSpot
Stripe
QuickBooks
Typeform
DocuSign
Fun fact
We built our own HIPAA CRM & EHR with e-prescribe built in PhiClaw — so drs can cancel their 2 most expensive SaaS (~$600/mo) and save even more. We offer free CRM migration, which reduces friction & makes us very sticky and hard to switch from.
The market & our competitors
Competitors Pricing Valuation Last raised Why we're better
Abridge.com enterprise $5.3B $316M Β· Series E Only serves big hospitals & enterprises β€” not single-doctor practices.
Hippocraticai.com ~$9/hr (β‰ˆ$6.5k) $3.5B $126M Β· Series C Their main product is Nurse Co-Pilot β€” for nurses only.
Viktor.com $50–$30k+ $450M $75M Β· Series A Horizontal Slack/Teams co-worker for all sectors β€” not HIPAA and not medical-specialized.
Lassie.ai no public price ~$250M $35M Β· Series A Only for dental practices β€” we do every practice, not just dentists.
Lindy.ai $50–$200 private $35M Β· Series B Close competitor, but targets all niches β€” not medical-specialized. Offers HIPAA, but HIPAA pricing isn't shown; you must book a call.
poke.com dynamic $300M $25M total A consumer texting assistant for individuals β€” not built for medical practices and not HIPAA.
PhiClaw.ai $300–1,000 seed raising now The only one that runs the WHOLE practice β€” and will target Spanish-speaking LATAM practices on top of the US market.
TLDR: We searched the entire market β€” Viktor.com is the closest to us, but they go after every business, not medical-focused, are not HIPAA, and have a confusing credits-based pricing system. Valued at $450M, they last raised $75M and reached $15M ARR in 3 months from launch.
Pricing to practices:
STARTER
$300/mo
Pilot / intro β€” a single clinic getting started.
βœ“ Front desk + patient messaging
βœ“ Website hosting + editing
βœ“ Social media connections
βœ“ HIPAA + signed BAA
βœ“ Self-serve setup
βœ“ Unlimited messages, not credit-based like competitors
GROWTH Β· MOST POPULAR
$1,000/mo
The full AI employee, all-in β€” our standard price.
βœ“ Everything in Starter
βœ“ Includes our built-in HIPAA CRM & EHR with e-prescribe (includes controlled substances) connected to PhiClaw
βœ“ Free CRM & EHR migration if they commit to 12 months
βœ“ Free website & hosting with unlimited edits
βœ“ Reads & writes doctors' emails
βœ“ Makes & receives phone calls
βœ“ API Access
βœ“ Dedicated account manager (AM)
βœ“ White-glove onboarding with FDE
IN BETA
ENTERPRISE Β· PERFORMANCE
30%
of what we save you / month
We take 30% of the money we save drs per month on SaaS & Headcount reduction, they keep the other 70%.
βœ“ Everything in Growth
βœ“ SLA & SSO
βœ“ On-prem local AI models
βœ“ Custom integrations to any system
βœ“ Full vendor & software stack audit
β˜…Only for practices with 5+ employees that are willing to let us fire their SaaS & staff our AI can replace.
πŸ“ˆ
Our internal survey showed a very strong positive response to this new pricing model for practices with more than 5 employees β€” we can reduce their back-office headcount by at least half, which equates to ~$12,000/mo in savings for every 3 employees we reduce.
Our asymmetric strategy, edge & unfair advantages:
1
We plan to go after LATAM market on top of US market. Why?
We have something our competitors don’t: ability to market & SELL in Spanish with our bilingual founder.
There are 2.1M doctors, dentists, chiros, in the 20 Spanish-speaking countries in LATAM + Spain, double the U.S. No one in AI is going after that $2.5B TAM.
55K U.S. practices are Latino-owned or Spanish-speaking-owner-led, All of my drs are like that, they prefer to do business in their native language. As their patients are Latinos, patient-dr communication happens in Spanish, so they NEED their softwares in spanish & the customer support, including an AI thats trained in spanish medical terms.
No competitors in LATAM, its an underserved blue ocean market. As Peter Thiel says “competition is for losers”.
2
We plan to only hire elite bilingual LATAM talent until Series A. We want to be lean at the beginning.
3
If we expand later, market to adjacent markets: Pilates studios, Massage spas, Waxing, hair & nail salons, day cares, schools, even law firms. Our product works for any business, and if we add those, TAM quadruples to ~$10B without even counting the U.S.
The ask:

We're raising $500K seed to explode our GTM and become a leader in AI for doctors across the US & LATAM.

WHO ROLE SALARY
Leonardo Bilingual SWE, Head of Sales & FDE, Colombia $1,500/mo
Alejandro Bilingual SWE & CTO, Colombia $3,500/mo
Karen Trilingual CMO, Colombia $1,750/mo
Valentina Executive Assistant, Colombia $500/mo
David SDR & Onboarding, Colombia $1,000/mo
Total Full 5-person team $8,250/mo
$500K SEED
Founder runway
$140K · 28%
LATAM team
$104K/year · 21%
Marketing
$70K · 14%
Operations
$29K/year · 6%
Software & Infra
$50K · 10%
Reserve & legal
$35K · 7%
CRO Salary
$72K/year · 14%
I’ve previously hired all 5 people below
TLDR: No office expense until Series A to stay lean. Operating in person with Karen (CMO), Valentina (EA), David (SDR) & Alejandro (CTO) out of my apartment in Cali, Colombia.